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Reviver on Dallas News biz beat

Last year, entrepreneur Ben Kusin launched a new product called Reviver, an odor-eliminating wipe for clothes. When I wrote about Kusin’s Dallas-based startup, here is how I described the product: “Think of it like Febreze for clothes — except Reviver is a dry, Post-it-size wipe that can be used on clothes and even hair for quick freshness.”

Since then, Reviver has expanded its product line to include odor-eliminating wipes for pets and their owners, which are sold at Petco stores nationwide. The startup has also developed other new lines, including a swipe for eliminating smoke and even ones specifically marketed for men and women. The latter delivers pheromones to attract members of the opposite sex, according to Reviver.

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